HTML5’s New Privacy Concerns

HTML5, the new webcode poised for dominance on the internet, comes with a bevy of features to enhance our online experience. With the ability to imbed multimedia without relying on plug-ins like Quick Time, application caches that allow offline access to online apps, and geolocation features, HTML5 can provide a robust, integrated end-user experience.

But the superior user experience does not come without cost. In her New York Times article, Tanzinia Vega highlights some of the privacy concerns inherent in HTML5.

Most of us are familiar with the ubiquitous cookies, which save our usernames and passwords (I, for one, would be lost without this feature), permit the use of online shopping carts, and so on. I remember a time when my spyware tracker was constantly popping up “allow cookie?” messages as I went about the web. Initially, I was very cautious about my cookies, and routinely cleared them. As time has gone by, I find that I don’t even think about them; I accept them as almost a cost of doing business. HTML5 allows trackers to set super cookies that can track weeks of personal data, including “a user’s location, time zone, photographs, text from blogs, shopping cart contents, e-mails and a history of the Web pages visited” (Vega). One hacker has created an “evercookie” that is difficult for even experts to delete. He claims it is in the interest of preventing unauthorized tracking, but such a persistent and stealthy tool is hardly something most of us are comfortable with.

Where should the burden of privacy protection lie? With the enduser? It gets harder and harder to find, let alone manage, privacy settings. With the browser, the provider, or the developer? That seems against their own self interest. With an external regulatory body? Perhaps ease of privacy settings should be mandated. Or, maybe, the public will consider the flash and ease of the new technology worth the trade off of privacy. After all, the browser Opera tried to implement more stringent cookie controls, but users complained that it disrupted use of a social networking site.

Second Life in Real Life

This post should strike a cord with my peers and others who are in Professor Snow's "Intro to HRD" class this semester. The class was introduced to a program called "Second Life" (SL). I personally had never heard of SL before this particular class. My initial question was, "What is SL?" Professor Snow explained it as a virtual 3-D world that you can interact with other real people using the mouse and keyboard of your computer. The phrase he used that sticks out in my mind is, "Anything you can do in real life, you can do in second life!"

Take a look at a quick demo of SL if you need a visual explanation:

http://secondlife.com/whatis/

So after seeing how it works in Professor Snow's class, he also made another point. Professor Snow said you can actually hold a class via SL. You would have to create a character, and go as far as logging in the program to be at the designated class meeting location (within SL) and sit down to have class with your peers and the professor. The setting is an actual classroom or other location of choice. You can see the characters of your other classmates and your professor as if you are actually sitting there. There is the ability to actually upload and play real PowerPoint presentations within the SL interface. Apparently, there are universities currently already using this method to hold classes. There is an actual site that someone engineered to mirror our very own James Madison University. The layout, buildings and traditional JMU symbols and paraphernalia all scattered throughout the interface. So essentially on a snow day where campus is closed, we all could be in our respective homes in Harrisonburg (or anywhere for that matter), log into SL and still actually meet "in-person" in SL to have class instead of fighting icy and snowy roads!

That seems a little extreme to me. How is this any different from holding an online class or a class using Eluminate? Are there any benefits to using SL over one of these methods? Do you think this will eventually be a widely utilized tool to hold classes at JMU? And would you consider this method E-Learning?

As if that didn't blow my mind enough, SL is now being taken a step further. Instead of using the mouse and keyboard to control your character as I initially mentioned, now technology is being developed to control your character with the movements of your own body. Moving around is similar to how a Segway works (lean your body forward or backwards and your character will walk forward or backwards). Check it out below!

http://www.youtube.com/watch?v=2t52gkAwJq8

Almost everyone has a cellphone these days, including those as young as eight years old. Texting is undoubtedly one of the most popular features of the wireless phone. Before last year, I was hardly knowledgeable about the world of texting. It took me over ten minutes to send a one sentence text. Needless to say, this is not the case anymore. Today, texting is one of my primary ways of communication and this is hardly a surprise for my generation. Earlier in the semester we discussed Facebook in the classroom, but what about cellphones? The debate about how young is too young for one to get a cellphone is somewhat old but relevant nonetheless. I have posted a link to a YouTube clip discussing this debate. Check it out.

htt://www.youtube.com/watch?v=BvzRpTdY3is

After watching this clip, I am still convinced that the issue is not age but the level of responsibility one possesses. Some children are more involved and away from their parents for longer periods of time and a cellphone is necessary. I was fourteen before I was allowed to get a cellphone and my little brother was eleven. Even my ten year old cousin has a cellphone and she probably uses texting more than I do! With texting having gained such a popular interest, I believe that there has to be a way to utilize this in the classroom, for the benefit of young students/cellphone users.

Do you guys thing that texting/cellphone use can be positively used in the classroom? What place does cellphones have in education and what age do you think it is appropriate to mix it with their learning?

PDF Annotating software vs Textbooks

There has been considerable speculation about the impact mobile reading devices such as the iPad and Kindle could eventually have on Textbook usage. One of the main critiques of PDF readers has been the users inability to mark up, take notes, and highlight these documents. When a book is on paper it's much easier to make notes all over and personalize the pages.

A new version of Goodreader allows ipad and iphone users to do just that. The upgraded app allows users to annotate their pdfs. Users can add comments on the document with sticky notes, as well as highlight, draw, and underline to their hearts content. These notes are saved on the document and can be edited later. Readers can cut and paste portions of the text onto their clipboard, which can then be inserted into other documents.

Here is the full article.

I think this is an exciting development. Unlike textbooks, which in the K-12 environment are usually banned from being written on, these PDFs can be written on as much as is desired. Textbooks are a great expense for schools, and perhaps some costs could be reduced by purchasing an electronic version of the text.

Do you think applications such as Goodreader are a viable replacement for school textbooks? Do you think this would be a more useful application for higher ed rather than k-12? Do you think it could be cost effective and practical over a period of several years assuming the expense of purchasing an ipad or other e-reader for each student?

Mary Kay Online Cosmetics Tools.

Mary Kay Cosmetics is a company , founded in 1963, with the purpose of “Enriching Women’s Lives” by offering hope to women who lacked opportunity, self-esteem, and financial support. Currently, more than 36,000 women around the world have become independent sales directors. Training is vital and this company provides training for the consultants online via videos and live chats to compliment the conferences and training stations across the world.

Selling Mary Kay gets easier with the advancement of technology. Mary Kay Independent Beauty Consultants can, not only direct customers to their website to shop and make purchases, but also educate current and potential clients on product functions and uses without being present. The website utilizes many interactive learning techniques such as the virtual makeover.

View my website, specially the virtual makeover site, listed below. This learning tool allows you to upload a photo of yourself (or choose a model with similar skin tone and facial structure) and experiment with makeup color as well as hair styles. With this tool, you can also view the suggested looks for you (which are based off the picture you uploaded or chose), add accessories, and even get the makeup artist bridal look you are seeking. Be careful, because if you seek to learn about “your look” you can easily play with this tool for hours. Don’t worry guys, you can also participate by uploading a picture of a special lady in your life and learn a style that may be best for her.

http://www.marykay.com/waldencz/whatsnew/virtualmakeover/default.aspx?ab=vmoicon


What do you think about this feature? Do you think it is helpful for educating consumers on the makeup they seek to purchase? If you were as Independent Beauty Consultant (like myself), would you considering this an effective learning tool for your target clients?

To patent or not to patent?

One of my greatest passions in recent years has been gardening and seed saving. This obsession has led to concern about the patenting of genetically modified seeds and the legal ramifications of this process. In traditional farming if Joe's cow got in his neighbor Bill's field and ate his corn, Joe would owe Bill for his loss. By the patenting of GMO seeds, the Monsanto Corporation with the support of several court cases has been taking control of our food source. Now if Joe drops his GMO seeds on Bill's land and the plants are discovered on Bill property by the corporation, Monsanto can claim not only the plants, but now Bill's land as well, as the GMO seeds invade the genetic make-up of Bill's original plants.

In the meantime, Myriad Genetics has been gaining power over our health-care choices with the patenting of the breast cancer gene. In discussing my concern over these issues with my son James one day, he explained the same problem occurring in the software industry. Until recent years, a company could obtain a copyright on software, not a patent. The information contained in software, like DNA, is an abstract concept. A court ruling in 1989 changed this by deciding software was patentable in that it has a tangible result represented in a specific form, again like DNA. Luckily this spring an appeal's court judge took a step to reverse this dangerous trend. To read more about the implications of this case, check

http://opensource.com/law/10/4/gene-patenting-and-free-software-breakthrough

While some might argue that companies need to be able to protect product development expenses, I can't help but wonder if we are not simply weaving a tangled legal web that will drive up product cost and limit the implementation of basic ideas. A prime example of the complexity involved in these patents is the infringement by Microsoft involving XML imports in Office 2003. http://www.thetechherald.com/article.php/200933/4240/Microsoft-has-60-days-to-halt-sales-of-Word

What do you think? Should abstract ideas like DNA and software be patentable? If so, what level of rights should be given to the patent holder? Where do we draw the line to protect an individual in our society?

"Confessions of a (Online) Shopaholic"

To escape the mediocre shopping experience offered in Harrisonburg, a friend and I had planned to travel up to Northern Virginia this weekend. Unfortunately, a rapidly approaching literature review deadline forced me to postpone our adventure. But thanks to the increasing “commercial use of interactive media” I was still able to reach the marketplace via online shopping.

According to a study entitled, “Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids,” the popularity of online shopping is increasing. I have to confess that I am a contributor to this growth and may have a slight addiction to online shopping. The focus of the study was to analyze the behavior of a consumer as they interact with various retailers’ digital storefront.

The study suggests that “the interactive tools designed to assist consumers in the initial screening of available products and to facilitate in-depth comparisons among selected alternatives in an online shopping environment may have strong favorable effects on both the quality and the efficiency of purchase decisions—shoppers can make much better decisions while expending substantially less effort.” (Haubl, Trifts, pg. 4) I enjoy shopping in general, whether it’s the traditional method or online, but I know that a day at the mall can be exhausting. Online shopping on the other hand, allows me to jump from store-to-store just by adding a tab to my web browser. Some retailers are designing such high quality interfaces that can keep me on their website for hours. The interactive tools which the article refers to are size charts, product descriptions, pictures, zoom features, multiple views, color options, item suggestions, etc. I take advantage of all of these features—and the more elaborate they are, the better my online shopping experience.

According to the study, “the technology available for implementing interactivity in online shopping environments has the potential to provide consumers with unparalleled opportunities to locate product offerings. Such capabilities are particularly valuable given that online stores cannot offer physical contact with products and do not allow face-to-face interaction with a salesperson.” (pg. 6)

With the expansion of the online market, the study suggests that many more retailers are focusing their attention to using the World Wide Web to reach consumers. “More generally, the availability of ‘interactive decision aids’ in online shopping environments should enhance the ability of individuals to identify products that match their personal preferences and therefore lead to substantial positive welfare effects for the consumers.” (pg. 18)

Sources:

Haubl, G., Valerie, T. 2000. Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science. 19, 1, 4-21.

The link to the website: http://www.jstor.org/stable/193256